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HIALEAH, FLORIDA…

When Natural Fruit Franchise Group (NFFG) launched its franchise offering, it had all the necessary ingredients for success. A relatively low franchise fee. No royalty fees. And two great lines of products―NFFG's 100% natural Chunks O' Fruti? frozen fruit bars and Mars ice cream products―to capitalize on the trend towards "better for you" foods and America's love wieters black jersey of ice cream and desserts. The real sweetener to the deal is NFFG's Business Builder program, which reinvests a percentage of product sales towards the purchase of additional freezers for successful franchise owners.

"We're looking to support the growth of wieters black jersey our franchisees. For us it's all about the sale of our products," said Susan Morris, senior vice president for Natural Fruit Corporation (NFC). "The best way to do that is to attract franchise owners who have the initial investment and, just as importantly, the drive to get out there and place freezers that move our products."

The Business Builder Program enables new franchise owners to lease the initial 78 freezers, truck and storage space to get their business off the ground. As the franchise owner places those freezers in retail outlets like their local convenience stores, hospital cafeterias, schools, independent grocery stores, deli's, family style restaurants, swim clubs and other high-traffic locations, NFC and Mars will reinvest part of the product sales towards freezer purchases after the initial 78 freezers have been placed.

"In effect, we're giving our franchise owners the opportunity to purchase freezers after the initial 78 have been placed, funded by the sales from those freezers. It does not cost the franchisee any additional capital; Natural Fruit and Mars also significantly invest in those freezers," said Morris.

NFFG offers placement assistance and marketing support to help franchise owners identify retail outlets for their freezers as part of its franchise offering. It also provides assistance with leasing storage space for the initial inventory of Mars ice wieters black jersey cream products, which include perennial favorites like Twix, Snickers, M&Ms and Dove bars, and Chunks O' Fruti? frozen fruit bars.